Following the initial brand build, Phase 2 is focused on extending the identity across a broader range of touchpoints and embedding it into the day-to-day operations of the venue.

This six-week engagement includes:

• Pictorial logo development
• Social media strategy framework
• Local content creator engagement and network development
• Creative direction and production of photoshoots
• 200+ image content library
• Brand application across selected collateral, signage and building facade
• Eight-week social media schedule

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