Hi, I’m Lisa.

Before I worked in branding and creative production, I was a shoemaker.

For over ten years, I designed and made custom-fit shoes, taught people how to make their own, and later created DIY shoemaking kits and online courses that were sold to people around the world. It was a very hands-on business. I was making products, sourcing materials, creating content, answering enquiries, building systems, selling, packing orders, and figuring things out as I went.

That time taught me a lot. It taught me how much work sits behind something that looks simple from the outside. It taught me how important it is for a business to be clear in what it offers, how it communicates, and how it presents itself. It also taught me how much I enjoy taking an idea and bringing it to life.

That is the thread that led me here. Now, I work across brand, content, websites and creative production. The work is different, but the way I think is the same. I like understanding what someone is trying to build, what it needs to convey, how it should be seen, and then making the things that bring it into the world.

If you’d like to have someone with my background and experience in your corner, I’d love to hear from you.